Are you looking for the POS system that can match your needs? We will evaluate the key features that can make a great POS system in this guide. Before you buy a POS system, consider the following pointers –
It is the first and foremost feature to look for in a POS system. Some of the options come with in-build payment processors while some are integrated with third party processors. If you already have a payment processor and are using it, look for a POS system which is integrated with the same company.
Easy to Setup and User Friendly
You need to look for a POS system which is easy to set up. Some systems don’t even need hardware. It is as easy as having software on your device. You may also need to buy additional hardware through them. These setups are not easy but not always difficult. Once your POS is running again, the solution must be easy to use for your team. If you are in the retail industry or restaurant, there are chances that you have high turnover and plenty of part-time workers. So, daily use and training with POS must be easy.
Go with a POS system that is capable of working with your online store if you want to sell your products online or already doing it. On the other side, you can get in trouble with inventory management. If you are just selling at your store but want to make a presence in ecommerce, you need to look for a complete solution which comes with a cost-effective plan.
Do you want to look for equipment or your own hardware when it comes to buying POS software? There are different things to look for. You first need to consider price. But the hardware can also play its part in ease of use which has been discussed already. The kind of hardware will depend on your business. Suppose you are a coffee shop owner, you may definitely look for a customer-facing terminal. Other retail locations may look for mobile POS to be used on the floor.
A lot of POS systems provide some kind of inventory management support. Some plans offer better services. You may want to upgrade the existing plan to get the most of inventory tracking. If you are not going to sell online and you have a store, it may not be vital for business. Proper inventory management is vital if you need more extensive operation.
Type of Business and Niche
Some POS solutions are based on industry. For instance, LightSpeed is ideal for personalized orders and TouchBistro is ideal for food service business. Size is a very vital factor when choosing the ideal POS software.
There are many benefits of POS displays. You can have them in store and they are helpful for both buyers and retailers. POS displays are known to improve sales and brand awareness. Here are some of the main benefits of POS systems.
Seeking Attention of Customers
In a store, customers usually walk through the aisles searching for any product. Packaging is not that effective to make an impression on customers without any help, no matter how attractive or catchy it is. This is where you need a POS display. These are modular displays combined with suspension shelf signs to promote your product. It can improve the chances of buying and seeking the attention of customers.
POS displays are here to make your brand stand out and easier to spot in store. They can have added space for branding and you can have the opportunity to teach buyers about the unique value. They can provide added product details or special deals that may not be featured on packaging.
Locate your products in a better way
POS displays are usually attachments or free-standing which can easily fit on the shelves’ ends. It adds more flexibility for retailers as to where they can place the product. There is no need to squeeze your product on the corner or place it somewhere on the lower shelf. You can place it right in the middle of highly visible areas in your store to grab the attention of your customers. It is a nice way to offer the products that are widely used, even though there is no availability of traditional shelf space.
Merchandize the Products
Brands often find it hard to ensure merchandising their products at retail spaces well. It is limited by the understanding of your retailer about your brand and the space and time they can decide for each brand for promotion. By providing a display with the product, you can easily figure out how you want to promote your brand in the store. It can save both your retailers and you from a lot of troubles.
Target Frequent Shoppers
You can attract customers to shop your product as they are in the store and shopping for some other products. A POS display should be placed well and serve as a clever ad. It might have the effect of shopping for that product right away. If buyers make a decision to buy something, they are more likely to add something new. Shopping is mostly unplanned, especially when it comes to buying food and beverages. Effective marketing and POS displays have a great effect on sales.
You can promote your brand on a lot of media platforms but it is often costly. POS displays like trade activations and shelves can communicate your brand as if it was on the billboard or magazine.
You may surely get confused between Point of Sale (POS) and Point of Purchase (POP). They have plenty of things in common and they also seem similar. Point of Purchase is a physical location where customers make their buying decisions. On the other side, Point of Sale is an area where they buy products and check out. For example, Grocery stores are a POP for a packet of bread, while POS is the aisle for checkout at the cash register.
What is POP?
POP is the point where customers interact with the product, such as specialized POP displays, shelf facings, and promotional items. In addition, a buyer makes a buying decision which reflects their decision when they go to the checkout counter. The POP consists of facings on the shelf. POP and POS displays often go hand in hand. These are standalone screens. They cover floor space as standing displays, dump bins or clip strips. They are used as part of the sales strategy of brands to improve interaction.
What is POS?
POS directly relates to interactions between customer and product which takes place when customer actually buys the product. It happens around the checkout counter. POS systems are like POP displays and serve the same purpose. They also grab the attention of shoppers. These displays also stay around the register. POS software is used by retailers for processing sales. The card reader which is used at the cash register is the most common example.
How POS Displays Work?
There are certain variations with POS displays and why a brand may want to use them. These displays may often be the facings for a product while POP displays are second to a primary placement of a product.
Benefits of POS Displays
- Semi-permanent fixtures
- Single-packed items
- Promoting impulse purchases
- Smaller displays and products
- Improving brand awareness
- Temporary sales or promotions
One of the best things about POS displays is that they assure that customers will interact with your product on their trip as every shopper ends up at the counter. This is the reason they are the best choice for products that are unable to make it on the shopping list of potential buyers. They may trigger consistent purchase when customers come in contact with them, such as bottled beverages, candy bars, and cosmetics.
POS displays can also be used by the brands for promotions like special packaging or BOGO in the way that POP displays are used.
Benefits of POP Displays
- Temporary sales or promotions
- Larger quantities of products or products
- Products which are listed on shopping list of customers
- Improving brand presence
- Mobility and versatility of display
- Pushing various packaging options