Is Cloud Kitchen the Next Growth Opportunity for Restaurants?

Posted by Jim Walker

Cloud kitchens, aka ghost kitchens, dark kitchens, or even virtual kitchens, have emerged as the next big thing for restaurants in recent years. With the growing segment of food delivery, cloud kitchen is leading the F&B market in the US. 

What is Cloud Kitchen? 

As the name suggests, cloud kitchen is a business which operates entirely online, even without a brick-and-mortar outlet. A single kitchen can operate from a specific location to host several brands. Suppose a cloud kitchen brand which serves Italian food only, but it decides to add Chinese to its menu as well. Under a parent company, it can launch an individual brand. They can serve as an exclusive brand from the same location rather than adding Chinese dishes to their existing menu. 

Benefits of Investing in Cloud Kitchen 

Acquiring a dedicated space for setting up a restaurant is such a struggle in a metropolitan area. Either you end up with too expensive or too small space or both. On the other side, cloud kitchens require very little investment, and you can update the menu in real-time and hire the right chef. There are lots of opportunities in cloud kitchens as you need kitchen space and customers’ demands. Cloud kitchens are the safest ways to start up with minimal risk in the food industry.

I already own a Restaurant. Can I still invest in a Cloud Kitchen? 

If you already have a restaurant which is popular and doing well, you don’t need a cloud kitchen. If you want to expand your business, you can consider it for added profits. Keep in mind that it will also add expenses. Here is what you will need – 

Equipment 

You will need to invest in sturdy kitchen equipment to make the cooking process smoother. You can also buy used equipment to save more. 

Staff 

You will need efficient employees and expert chefs to run a cloud kitchen. You cannot compromise in this process. 

Miscellaneous Expenses

 Invest in the best restaurant POS system for smooth order processing, flexible payments, and other benefits. You might have up to 30% of expenses on each order, including restaurant licenses, food packaging, permits, and portal charges for operating websites and apps. 

Leave a Reply