How to Boost eCommerce Sales During the Holiday Season?

Posted by Jim Walker

When a lot of businesses have been closed due to COVID-19 pandemic and a lot of companies are on the verge of bankruptcy, 2020 was undoubtedly a terrible year for all of us. Since the holiday season is just here, a lot of eCommerce businesses are looking forward to the new ways to boost sales. 

Luckily, a lot of businesses have gone online to survive the lockdowns. Some companies also witnessed a boom as customers have bought a lot of products like video games and home gym equipment. Since a lot of businesses are reopening again, what’s your plan for this season? Here are some of the tips to be holiday-ready – 

Provide a better user experience 

A personalized experience is what a modern customer wants for holiday shopping. You must have updated integrations, robust infrastructure, and top-notch uptime for your online store. Create a personalized website design and evaluate your eCommerce store. Ensure that your store can withstand a rise in traffic and transactions. Keep track of your site speed and avoid bounce rates by keeping page load within 3 seconds.

Make Checkout Process easier 

By the time a customer enters a checkout page, they already made up their mind to buy your product. It’s up to you to make your checkout process as simple as a cakewalk. Create a seamless and smooth operation by providing several payment options. You should have one checkout page only.  You should ensure 100% customer satisfaction and boost their happiness with one checkout page. 

Make Shipping Easier 

Develop a precise shipping method to create a superior strategy for customer experience. You must have enough items to deal with rising demand in the holiday season. You might see a spike in orders. So, you should research the market early, mainly when you are focusing on global sales. Study the buying habits of your customers, whether you are operating in the US or overseas. Find out how you are going to handle the shipping to prepare for increased sales and traffic. 

Return and Refund Policy 

Your product return and refund policy should also be evident for your customers. Around 30% of all products can be returned in categories like apparel. Customers prefer online stores with smooth exchange and return policies. It will boost customer experience and help in streamlining your operations. It is better to extend your return window in this season, especially till the end of January. 

Bottom Line In order to boost customer satisfaction, you should ensure that they are loyal to your business. You can optimize your online store with proper marketing and promotion planning. Choose the best retail POS system to improve your holiday sales. It can help you improve overall sales, engage customers, and offer unique offers and loyalty programs.

Leave a Reply