COVID-19 has literally changed restaurant industry in the past few years. With in-person dining was affected due to COVID-19 guidelines, restaurants were forced to wait for yet another holiday season. But holiday parties shouldn’t be the only money maker for restaurants, with some innovative tweaks in your restaurant POS software, you can get set to kick-start this winter.
COVID-19 Vaccine Tracking
There are so many apps for tracking COVID-19 vaccine certificates. Restaurants can use their iPad or smartphone to scan the QR code of vaccine records of customers and track the validity of vaccine record. It is especially important where vaccination proof is important to allow in-person dining.
Stay up-to-date with latest advancements
In this day and age, you might definitely be using some kind of restaurant POS system. For many restaurants, they can be another burden to learn and may not have all the tasks they need. The thing is that many managers and owners don’t have time to learn all its functions and they rarely take time to stay ahead with latest advancements when new features are added with every update. But it is important to avoid running flat and to keep your business ahead in competition.
Customers choose to place orders for delivery in up to 63% of cases directly from restaurants instead of third-party apps. Digital ordering is used by around 98% of customers and 70% of orders are placed digitally rather than in-person. Customers will more likely prefer placing order for your hot food and beverages rather than fighting a snowstorm, especially when your restaurant is located in a snowy place.
This is the favorite thing of most customers. This is the main reason why most customer visit restaurants again and again. According to the “National Restaurant Association”, around 64% of restaurant’s business relies on repeat customers.
According to a CNBC report, 80% of restaurants take down their operations within the first five years and 60% shut down within first year. No matter how lucrative their business seems at first, running it constantly is a twisted thing to do. Most restaurant owners don’t know what mistakes they are doing before it’s too late. There are several reasons behind their failure, such as high rentals, poor locations, and inexperience.
Shoplifting– Staff misuse and thefts are responsible to make gaps that are noticed a bit too late by the restaurateurs.
Failure in providing best customer service – It is important to adopt latest technologies like restaurant POS system to enhance your customer experience before they stop coming back.
High rentals, wrong location – If you have lucrative offers, great deals, and huge range of products to offer but your business is still not doing well, chances are your store is located too far from central location where you can attract your audience. There are also chances that high rentals may be draining your bank balance dry.
Lack of experience – It is another main reason you might be running into losses. It can cause mistakes that can be costlier than a few customers.
Improper staff management – It can cause poor customer experience, high costs, and dysfunction at the end. It also causes labor costs go out of control. It is among the biggest expenses in this business.
Complicated menu – An all-inclusive, long menu may seem like you have variety of meals to offer. But it should not be too long to confuse the customers as it might affect profitability.
Lack of owner’s involvement – If staff has been held responsible for all the operations, chances are restaurants may not grow as it should be.
Improper allocation of resources – If you don’t focus much on the amount of resources you should allocate in various segments, it can cause losses and mismanagement.
Online ordering has been enhanced over time and turned the way food is delivered from restaurants. These days, customers want hygienic, convenient, and timely delivery options. Online ordering is a proven strategy of restaurant marketing to increase sales, revenue, and margin. Restaurants are looking forward to boost ROI and enhance customer loyalty with the growing trend of online ordering. Here are some of the ways to optimize online ordering in a restaurant –
Customers use different online modes to place orders. A well-designed app or website is essential to optimize the menu. It should be integrated directly with restaurant POS system. An online menu should be readable and has all the vital information like quantity, price, discounts, etc. Clear CTA is also important like “Order Now” button to place orders.
A transparent relationship with customer is also important to gain trust. Hence, it is vital to maintain proper flow of communication. This way, restaurants can provide important information like various ordering options, average delivery time, and status of their order.
Social media can drastically improve brand awareness for any business. With the increasing use of Instagram, Facebook, and Twitter, there are so many platforms to promote your business and improve ROI. Social media marketing should be given equal importance to optimize online ordering on mobile apps and website. Promote food ordering completely through social media networks. Provide website link or mobile app of your restaurant on social media handles.
Restaurant POS software must be integrated into the operations to track orders and workflow directly through a central dashboard. A robust POS solution is important to gather important customer data, monitor top performing channel for receiving orders, and manage requests from several marketing channels smoothly. There are different benefits of POS to boost customer loyalty and make marketing efforts smoother.