A lot of businesses don’t give much importance to their retail checkout counter but it has a lot of potential to improve shopping experience. If your customer leaves your counter with satisfaction, chances are they will make repeat purchases. This is why you should focus on improving the checkout process. Here are some tips to make it happen.
Style it up
A retail counter should represent your brand as part of your business. Most stores usually neglect the overall look and design of the counter. Your store designer or interior decorator may help you. Experiment your creativity with your designs.
Lighting is also important for your counter. It can make your counter stand out without adding up a lot of cost on your budget. You can also add an LED screen to inform your customers and keep them entertained by showing your offers and products. It can make a positive impression among your shoppers.
Showcase your best selling items
A checkout counter can be a great opportunity for you to highlight a few products and get them to their shopping cart. Here, you can make the most of impulse purchases for your customers. There is no better place than checkout counters to make it happen. People in the queue may have already made up their mind to buy something. Display the products that they are most likely to pick up on the way to the counter. The best products to showcase are the ones which can automatically be sold on their own and they are quite inexpensive. For example, you can showcase essentials like batteries, portable toothbrush, gift cards, etc.
Promote your brand image
You can also reinforce your brand image in the retail store counter. For example, you can use print media or TV visuals to tell your brand story. Even a picture of founder members can tell a great story behind your inception. People usually want to deal with someone who can easily relate to them. You can build a quick connection with them and make your brand easy to remember.
Make the most of a cloud POS system
You can dramatically boost the checkout process using a modern POS system, so that your staff can easily and quickly process transactions and keep the queue moving. These POS systems also have some attractive features like online ordering, gift card processing, loyalty programs, and CRM. It is also easy to use for new users at the checkout counter. You can also track your deliveries, monitor cash flow, and keep track of staff productivity.
Even better, a mobile POS system can boost up your transactions and in-store experience. It also consumes less space and looks futuristic for your checkout counter. You can also customize your counter and your store as per the seasons.